This was a comprehensive rebrand from the ground up. We began with a series of brand workshops, working with PK education to establish their tone of voice, values and brand strategy. From this we were then able to create a brand which truly reflected the culture of their organisation and connect with their audience.
The PK logo design is based on a puzzle called a ‘tangram’, which, in its square form, only works when the right pieces are in place. It’s kind of how they feel about recruitment – PK don’t just fill a position with any candidate, they find exactly the right person for the right role, the right piece in the puzzle. The tangram was the perfect metaphor, and a great, bold graphic solution to boot. We used bright, playful colour to reflect the energy and spirit of their client candidate relationships too.
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"Such & Such have taken PK education through the entire journey of creating a new brand, beginning with an interactive and inspiring workshop, defining our vision and goals right through to the final design proposition.
Kris is now firmly embedded with the culture and future aspirations of the company and his design work has resonated not just with our clients and candidates, but with every employee who works for PK education.
I cannot recommend the services of Such & Such highly enough."