H.L. Brown are a regional Jeweller and a literal cornerstone of Sheffield's retail offering. Founded over 150 years ogo, the business has remained under the ownership of one family.
We were invited to create an updated E-commerce website more inline with todays consumer expectations, such as filtering search when shopping and wishlist functionality. One of the challenges was to accomodate many high-level brands such as Rolex and Omega.
The company also owns multiple jeweller brands which operate under the H. L. Brown group and it was asked if we could create a shop that maintained the brand of the individual businesses whilst having one shop. Our solution was to create a site which switches brand elements such as logo and colour scheme, as well as content depending on which URL you have been directed from. The client can control and edit content for multiple shops all within one login. The new site has been designed to drive sales through stronger call-to-actions, has a user-experience focus and is easier for the client to edit.
As well as the technical aspects of the website, we also wanted to help users to engage with the brand by illustrating the company's rich history. We created a timeline to highlight key moment in the history of a company with such rich heritage.
"I approached Kristian at Such & Such Design as a client of mine needed a large e-commerce website for multiple stores. I had previously worked with Kristian to provide photography for his customers and I knew that him and his team were the people I could trust to look after my client. The end result is that my customer now has a beautifully designed, user-friendly site that serves their purpose of being able to sell high end luxury goods online. Kristian and his team have been able to clearly set out all concepts and costs making the process straightforward. It was a challenging and ambitious task and they have been able to give exceptional support through the process. My client is very happy and I am now maintaining and managing a site that suits all the stated requirements. Thank you to Kristian and Oliver who have been a joy to work with"
Charlie Green
Head of Marketing
